Welcome to crossXculture Coaching!
crossXculture coaching utilizes the extensive skills resources of our internal trainer network to present you with some of the best coaching experiences in the business.
Decoding Chinese Business Culture - with Tianwa Li
Tianwa Li is an MA graduate from Durham University, UK and is currently working as a freelance cross-culture consultant and interpreter based in the Frankfurt area of Germany. Originally from northern China she has worked both in the UK and Germany holding positions in the financial sector and, most recently, as procurement manager. Her work inspired her to help companies navigate the pitfalls of cultural differences in the globalized economy.
Tianwa specializes in negotiations between the West and the East, both as an engaging speaker and trainer and a skilled interpreter. She offers cutting-edge insight and practical strategies to companies wishing to establish business ties between China and Germany. As such, her work experience includes the cooperation with Chinese investors and government officials, as well the German IHK and the German Convention Bureau and chemical companies. Tianwa Li is the author of several articles, such as Doing Business in China, published in CHEManager, and her book "Decoding Chinese Business Culture" has received much praise by distinguished scholars in that field.
Workshops
Format(s): in-house / online
Duration: 1-3 days, optionally
Training Fee:
from 1,800.00 EUR (1 day / 8 hours)
Consultation: free of charge
Trainer: Tianwa Li
Languages: DE / EN / CN
Course 1: "The Basics of Doing Business in China" (Basics)
Suggested content:
- The impact of the Chinese contemporary history on different generations in China. Examples: Comparison of business interactions with different generations of Chinese businesspeople.
- The impact of the Chinese philosophy on Chinese business mentality (e.g., values, beliefs, and attitudes). Examples: Advice on drawing contracts in China and how to deliver effective sales pitches to Chinese clients at exhibitions.
- Introduction of political system in China and its impact on the private sector as well as foreign investments and businesses. Examples: Discussion of possible entry strategies and navigation through China's Public Procurement Market.
- Introduction of Chinese markets and consumers. Example: The impact of digitalization.
- Chinese business etiquette: Dos and Don’ts
- Suggestions to build trust with Chinese business partners leading to successful cooperation and negotiations in China.
Workshops
Format(s): in-house / online
Duration: 1-3 days, optionally
Training Fee:
from 1,800.00 EUR (1 day / 8 hours)
Consultation: free of charge
Trainer: Tianwa Li
Languages: DE / EN / CN
Course 2: "Decoding Chinese Business Culture and the Chinese Market" (Advanced)
Suggested content:
- The impact of digitalization on business ecosystems as well as upstream and downstream operations. Example: The rise of electric vehicles (EV) in China.
- Understanding the Chinese consumer: Chinese consumer behavior overview including Chinese consumer purchase patterns and trends. Example: How the German discounters dm and Aldi do business in China.
- Chinese market update - how the new generation of businesspeople shapes China. Example: Talent crisis and high unemployment rate in China’s semi-conductor sector.
- Political update - checks and balances and China’s foreign policies concerning the West.
- Possible business opportunities by introducing Chinese demographical change after the pandemic.
- The differences on the perception of contracts between China and Germany
- The differences on intellectual property laws between China and Germany
- Negotiations tactics. Example: Chinese investment/business acquisition in Germany.